Yannik Encarnação·Feb 2, 2021Kid Cudi Feels Pain TooEsquire Magazine is not a platform that I frequent often, but last year they wrote a story about Kid Cudi that really moved me to reframe…
Yannik Encarnação·Dec 12, 2020Executive Summary: WW84 Social Media CampaignFor the release of WW84 to be a success on Christmas Day, interest must be garnered and secured both before and after the film is released…
Yannik Encarnação·Dec 7, 2020Tacos for You And Me2020 has been awful — I need not say more. So many things that we relied on day-to-day were suspended indefinitely, and we felt the pain…
Yannik Encarnação·Dec 7, 2020Ethics and ASOSIn a world of unlimited online shopping possibilities — especially in the overwhelming world of retail — ASOS has managed to establish…
Yannik Encarnação·Nov 22, 2020Puma and PJ; The Partnership to PinpointSaquon Barkley and Hulu. Dave Dobrik and Chipotle. John Legend and Bai. There are so many examples of extremely effective influencer-brand…
Yannik Encarnação·Nov 9, 2020Book of the Month: Avid Readers Apply!Book of the Month has such a personally enticing structure that I wanted to cover it in this week’s thought paper! The concept is simple…
Yannik Encarnação·Nov 2, 2020The Script for Netflix SuccessFor 13 years, Netflix has been a dominant focal point of the television and film streaming war, moving from being the home of your…
Yannik Encarnação·Oct 12, 2020Advice for the Perfect CupFor half a decade now, Maman has grown from a small coffee shop with a lot of dreams into a beloved brand across New York City. With shops…
Yannik Encarnação·Sep 27, 2020Quality Over Quantity: Niche Platforms in the New DecadeSocial media platforms have been gaining users exponentially since the turn of the century, with the biggest ones such as Facebook…
Yannik Encarnação·Sep 7, 2020MySpace: Lessons from the Last TrackWhat’s your favorite social media site? Maybe it’s Snapchat — short-term satisfaction where friendships are built on a foundation of quick…
